How to Start a Website for a New Business

How to Start a Website for a New Business: A Solopreneur’s Guide

Stepping into the world of solopreneurship is both exhilarating and overwhelming. From defining your business idea to figuring out taxes, there’s a whirlwind of tasks competing for your attention. While your head is spinning with ideas, one important task stands out: creating a website.

The problem is, you’re not a web designer. Building a website can feel intimidating, and it’s easy to get lost in a sea of confusing tech terms and overwhelming options. However, a solid website is a must-have for any successful business.

This guide is here to help. We’ll walk you through the basics of how to start a website for a new business By the end, you’ll feel confident about tackling this important task and establishing your brand’s online presence.

Before you start choosing colors or fonts, it’s crucial to step back and define what you need your website to do for your business. What are the main goals for your website? Do you want to generate leads, sell products, establish yourself as a thought leader, or offer educational content? It could be a combination of these, but identifying your core purpose will inform the layout, features, and content of your website.

Understanding your ideal customers is also essential when creating a website that resonates with their needs, interests, and pain points. Go beyond simple demographics and think about psychographics – their attitudes, lifestyles, and values. Imagine your perfect customer landing on your homepage – what information are they seeking? What problems do they need solved? 

This focus on your target audience also influences your domain name selection. Your domain name is your web address, the first impression visitors will have of your online presence. Choose a domain that aligns with your brand, is memorable, and is easy to spell. Ideally, it should also subtly communicate what your business offers or the value you provide. 

When it comes to creating a website for your business, there’s no one-size-fits-all answer. The right approach depends on your individual needs, technical skills, and budget. DIY website builders like Wix, Squarespace, and WordPress tend to be popular options because of their user-friendly interfaces and pre-designed templates. However, it’s important to keep in mind that even using pre-made templates requires significant time, effort, and often some technical knowledge in order to customize it successfully. 

The other option is to hire a website designer or developer to build your website from scratch. This often ensures a highly customized site tailored to your specific needs and offers ongoing support for maintenance as needed. However, for solopreneurs and small businesses, some of these services can be out of reach budget-wise. Additionally, it can be difficult to find a web design partner who prioritizes the needs of small businesses, rather than focusing solely on large, established companies.

When making your decision, it’s important to weigh the perceived affordability and speed of DIY options against the potential long-term challenges they may present. A poorly designed or optimized website can hurt your business, and struggling to master website building can take valuable time away from other aspects of running your solopreneur venture. When hiring a website designer or developer, make sure they understand the unique needs of smaller businesses and are committed to providing personalized support and solutions.

 Remember, your website is an investment in your business’s success – choose the path that sets you up for long-term growth and positions your website as a powerful tool for attracting and engaging with customers.

With your goals in mind and a website solution chosen, it’s time to translate your vision into a live website. Key design and structural elements work together to build a site that attracts visitors and keeps them engaged.

Your website’s design is often the first impression visitors will have of your business. Aesthetics matter, but don’t sacrifice functionality for the sake of appearances. Think about your brand identity, the colors, fonts, and imagery that best represent your values and connect with your target audience. Consider the emotions you want to evoke and create a visual experience that supports that feeling, while still prioritising a clear and intuitive layout.

Navigation should be easy and intuitive, with clear paths to information. Ensuring your website loads quickly on different devices and screen sizes is crucial, as impatient visitors won’t hesitate to leave a slow-loading website. Ultimately, a user-friendly, visually appealing site that aligns with your overall brand identity will give a polished and professional impression, making a strong statement to potential customers.

While the specific website pages will vary slightly depending on your business, there are core pages that should act as the foundational structure for most business websites:

  • Home: Your website’s welcoming page, which should offer a clear introduction to your business, what you offer, and how you stand out. It should pique visitors’ interest and encourage further exploration.
  • About: Give visitors a glimpse into the story and values behind your brand. Include information about your team, your mission, and anything that makes your business unique.
  • Services/Product: Clearly showcase your offerings. Provide detailed descriptions, pricing information (if applicable), and visual representations of your products or services.
  • Blog: Establish your expertise and authority by sharing valuable, relevant content with your target audience. A blog also boosts your website’s search engine optimization (SEO).
  • Contact: Make it easy for potential customers to get in touch! Include your phone number, email, and any relevant physical address. Depending on your business, a contact form might also be beneficial.

The words on your website are critical for attracting, engaging, and ultimately converting visitors into customers. Your website copy needs to clearly communicate your brand’s unique message and the value you offer to your target audience. Avoid jargon or overly complicated language, aiming for a conversational but professional tone that connects with your ideal customer. 

Writing effective website content is a skill many solopreneurs struggle with. Website copywriting requires a different approach than traditional formats. If words aren’t your strength, seeking professional help can supercharge your website’s ability to connect with potential customers and drive conversions. A professional content writer can craft compelling, customer-centric content that not only informs visitors but inspires them to take the next step.

Search Engine Optimization (SEO) is the practice of improving your website’s ranking in search results pages (like Google) for relevant keywords. When someone searches for products or services like yours, SEO helps your website get closer to the top of the list, making it more likely they’ll discover you.

While SEO is a complex and ever-changing subject, even implementing some basic best practices can significantly boost your online visibility. This includes strategically using relevant keywords throughout your website content, writing compelling meta descriptions that entice visitors to click through, and using alt text to describe your images. Doing these things consistently helps search engines understand and properly categorize your website, increasing your chances of reaching the right audience.

Vervology’s eXpress websites offer solopreneurs and small businesses a smart, efficient solution for creating a high-quality website without the headache and hassle of doing it yourself. With eXpress plans, you get a website that’s both affordable and professional, without sacrificing speed. Plus, our small, U.S.-based team provides ongoing support every step of the way and is always here to answer your questions.

Stop wasting time battling website technology and focus on what you do best – running your business. Contact our team today to learn more about Vervology eXpress websites.